There comes a time in every blog’s life where a post is so perfect that it truly transcends the existence of the blog. In fact, the post is so good, and its content so utterly spectacular, that it necessarily renders every subsequent blog post inferior for the rest of time. Well, my friends, the new Nike LeBron James – Kobe Bryant puppet commercial is out, and this post is officially that post.*
The below commercial, 33 second of pure, unadulterated bliss, is so good and shits on LeBron so hard that it took me a full three days (until I just saw it on TV about ten minutes ago) for me to even believe that it was a real Nike commercial and not just the product of some fellow computer-hacking-Lebron-hater/my hero out there in the blogosphere. The pacing, the cinematography and, more than anything, the outstanding puppeteering all come together in perfect harmony, brilliantly intertwining into what will almost certainly go down as the greatest (at least in my mind) commercial of all time the juxtaposition of the shit-eating grin on Kobe’s face against LeBron’s metaphorical “eating [of] shit” at the breakfast table. Although it seems as though not everybody agrees with me (e.g. Awful Announcing), this is my blog.
So, finally, and without further adieu, I present to you the latest, the greatest and, unfortunately (after Nike made the marketing move of the century by continuing the commercials despite LeBron sadly losing the Eastern Conference Finals single-handedly), the final LeBron James-Kobe Bryant Nike puppet commercial:
UPDATE (6/19): After perusing the Nike basketball site, it turns out that there is, indeed, another “MVPuppets” commercial, this one presumably being the final one for the season. It’s called “LeBron 2010″ and shows LeBitch “preparing” for the 2010 season. Since it still shines a losing light on LeBron, I’ll allow a link to it, albeit a small one, right….here.
*While this is, indeed, the truth, and I can almost guarantee that every subsequent post from this one on out will necessarily be inferior to this one, there is one significant fact that one must keep in mind: not enough people read this blog for it to really matter. So, from hereon forth, despite the magnitude of the above posting, nothing about Blogbdon will change whatsoever, as I promise to continue to provide you with the same marginally useful information and mediocre literary ability.
* Obviously, Kobe had nothing to do with this, and by no means am I endorsing him as some sort of funny-guy with any modicum of a personality. He just has some brilliant cast of Nike writers behind him that make him look somewhat funny if you try hard to laugh, whereas if MJ was in the same position he would have written the commercial HIMSELF and it would have blown this one out of the water…
swedish illustrator/ designer olle hemmendorff was commissioned, together with 7 other creatives
(patrik söderstam, hanna wieslander, marguerite seger, jonas wiehager and fredrik skogkvistby)
by nike to interpret a nike sportswear icon. hemmendorff created a burger sculpture of nike’s ‘air max 90′.
‘in the tradition of material innovation of AM 90, I constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.’ OH
the 8 artworks will be shown at the 1912 space inside sneakers ‘n’ stuff, stockholm for the next two months.